AI Agent – Predictive Ad Automation for Online Gaming & Gambling
Deployed AI-powered advertising agents to optimize Google Ads campaigns for the online gaming and gambling industry. The solution leverages machine learning to analyze action keywords, player behavior, and audience segments while dynamically adjusting bids, targeting, and creatives. This reduced acquisition costs and boosted conversion rates by predicting and acting on audience intent in real time.
Key Features & Capabilities
- Predictive Keyword Targeting – Identifies high-performing action keywords and aligns ads with audience search intent.
- Dynamic Audience Segmentation – Classifies users into micro-segments (casual players, high-value users, repeat gamblers) for tailored ad delivery.
- Real-Time Campaign Optimization – AI agent automatically adjusts bidding strategies, ad placements, and creatives based on live performance data.
- Automated A/B Testing – Continuously tests multiple ad variations to identify top-performing creatives and messaging.
- Conversion Tracking & Attribution – Monitors clicks-to-deposits journey and attributes ROI to the right campaigns.
- Cost Efficiency – Reduced manual campaign management hours while significantly lowering cost-per-acquisition (CPA).
Additional Highlights (Expanded Points)
- Fraud Detection & Compliance Checks – AI filters out fraudulent clicks, ensuring compliance with gambling ad regulations.
- Cross-Platform Optimization – Manages campaigns across Google Ads, YouTube, and display networks for maximum reach.
- Revenue Prediction Models – Uses player behavioral data to forecast lifetime value (LTV) and optimize spend allocation.
- Scalable Automation Framework – Built with modular agents that can scale campaigns globally with minimal manual input.